Sunday 31. October 2010

BRAND INSPIRATION: APOLIS – GLOBAL CITIZEN

Tutustuin tänään minulle uuteen ja hyvin mielenkiintoiseen brändiin Apolis Activismiin. Vuonna 2004 Santa Barbaralaiset Partonin kolme veljestä perustivat Apoliksen eli Global Citizenin. Veljeksillä sekä koko brändillä on todella syvät juuret perinteisissä materiaaleissa, muodissa ja inspiraatioissa.

Veljekset tekevät vuosittain inspiraatiomatkan valittuun kolmannen maailman maahan, joka dokumentoidaan. Matkan varrella luodaan myös erityinen tuote paikallista materiaaleista ja/tai valmistajien kanssa.

Eniten minua ihmetyttää, että miten Apolis on jäänyt tähän asti huomaamatta vaikka he ovat tehneet mielenkiintoisia collaboraatiota (esim. Filson, Rapha) sekä muita projekteja ja saaneet paljon positiivista mediahuomiota. Voin vain suositella tutustumaan Apoliksen monipuolisiin sivuihin ja blogiin, sekä lukemaan brändin taustoista enemmän lukuisten Press-kirjoitusten puolelta.

ENG: Today I got to known to a very interesting brand Apolis Activism. The three Parton brothers founded the brand in 2004 in Santa Barbara. Apolis is Greek and is translated to Global Citizen. The brothers and the brand have deep roots and knowledge in traditional materials, fashion and inspiration.

The brothers make a yearly inspiration trip to a selected third world country which is also documented. During the trip they also create a special product from the local materials and/or with local manufactures.

The most I am wondering how haven’t I heard from Apolis before. They have done interesting collaborations (i.e. Filson and Rapha), various projects and also gathered a lot of positive media attention. I can only suggest to scan through their extensive website & journal, and to read more about the brand from the wide Press-section.

Apolis Vietnam Motorcylce Expedtion

This is actually the photo that lead me to Apolis’ site. The Vietnam Expedtion equipment. Basically all shown products are by Apolis.

Every season, we partner with a developing country to create a travel documentary that celebrates the heritage of a country and highlights the manufacturing process of our season’s key product. Last season, we found ourselves in Nepal, and this season we are headed to Vietnam.

In order to properly capture this process, we will be riding motorcycles along the Ho Chi Minh trail via Russian Minsk bikes. The journey will document modern Vietnam, including Vietnamese cottage and commercial industries and cultural landmarks, as well as the country’s inhabitants.

Trailer of the upcoming documentary: Vietnam Expedtion Preview

Apolis Activism AW 10 Collection here.

Apolis Activism in Facebook.

-Tuukka

Saturday 30. October 2010

BACK IN HELSINKI WITH CASSIUS.

WDYWT Ivy League I Love You So

Takaisin Helsingissä jet lagissa. Päivän piristäjänä ja hienona viraalina toimii Ed Banger Recordsin Cassiuksen uuden musiikkivideon iPhone App.

ENG: Back in Helsinki with huge jet lag. Best thing today and also a great viral is Ed Banger Record’s Cassius’ new music video and its iPhone App.

See the video Cassius – I <3 So here:

WDYWT Ivy League I Love You So2

Today’s look is very Ivy sports wear inspired. Varsity jacket by Gant Rugger and heritage Stanford hoody by Champion.

Get the Cassius I <3 So App here: www.edbangerrecords.com/cassius

-Tuukka

Thursday 28. October 2010

GANT RUGGER IN MY MIND.

Aikaisemminkin blogattu ja esillä ollut american work wear & sport wear -muoti muotoutuu juuri ja nyt erittäin voimakkaasti kokonaiseksi heritage-tyylisuunnaksi. Yleisesti mallistot perustuvat klassisiin ja ajattomiin elementteihin. Yksi isoimmista muotitaloista, joka on hyvin mukana tässä on Gant. Tarkalleen Gant Rugger -mallistolla, jonka inspiraationa on boheemi menneen ajan New York fiilis.

ENG: I have already earlier blogged about the big American work wear & sport wear fashion movement, which has now formed into a big heritage fashion. In general these collections are based on classic and timeless elements. Gant’s Gant Rugger collection is one from bigger fashion houses that represents greatly this style. Rugger’s inspiration is an artistic old-time New York.

Tässä joitain erinomaisia lookkeja Fall/Winter 2010 mallistosta.

Here are some great looks from the Fall/Winter 2010 Collection.

Gant Rugger FW 2010 Looks 5

Gant Rugger FW 2010 Looks 4Gant Rugger FW 2010 Looks 3Gant Rugger FW 2010 Looks 2Gant Rugger FW 2010 Looks

Koko Ruggerin ja uusimman malliston fiilis on tallennettu mainiosti seuraavalle videolle.
The whole atmosphere of Rugger and the new collection can be lived from this video.

Gant Rugger’s blog is quite nice. I wish it would be updated more often.

-Tuukka

Wednesday 27. October 2010

WDYWT A RAINY DAY AT HAIGHT-ASHBURY.

Haight-Ashbury on yksi San Franciscon useista “keskustoista”. Pääkatu Haight Street on tunnettu 1960-luvun hippiliikkeen keskipisteenä, ja huokuu tänäkin päivänä Summer of Loven boheemia tunnelmia. Hipit ovat kuitenkin nyt luokiteltu kodittomiksi ja heitä suuremman edustuksen ottavat paikalliset “hipsterit“. Koko katu on täynnä pieniä kauppoja, ravintoloita, baareja ja graffiteja, sekä sieltä löytyy taide-elokuvateatteri ja kuuluisa Amoeba Music -levykauppa.

ENG: Haight-Ashbury is one of the many popular districts in San Francisco. The main street Haight Street is known as the center of 1960’s hippie movement and it still today maintains its bohemian atmosphere. The hippies are now categorized as homeless people and the majority are local “hipsters“. The whole street is full of small shops, restaurants, bars and graffitis, as well as there is an art movie theatre and the famous Amoeba Music -store.

WDYWT A Rainy Day on Haight Street
New jacket from J.Crew, the sneak previewed shirt by Gant Rugger, chinos from A.P.C., and boat shoes from Sebago. I am really feeling the combination of the military-inspired jacket and the workwear-inspired shirt.

WDYWT A Rainy Day on Haight Street 2

WDYWT A Rainy Day on Haight Street Eggs Benedict

Eggs Benedict – A classic breakfast in America @ All You Knead
1466 Haight Street.

WDYWT A Rainy Day on Haight Street Eggs Benedict 2

WDYWT A Rainy Day on Haight Street 3

Haight-Ashbury

Haight-Ashbury2

ATM @ Escape From New York Pizza, 1737 Haight Street.

Haight-Ashbury3

Haight-Ashbury4

-Tuukka

Tuesday 26. October 2010

MOODS FROM SAN FRANCISCO HILLS.

Here are some photos from this trips first visit to downtown San Francisco. The city is very inspirational, it has great shops, interesting people and always something going on. More to come.

San Francisco Sunny Hills

San Francisco Hills

San Francisco Love Locks

WDYWT

WDYWT San Francisco

Band of Outsiders jacket, shirt and denim from Uniqlo, Sebago Boat shoes and The Real McCoys bag.

-Tuukka