Some totally unexpected findings from Zurich. More detailed pictures later!
I did a lot of research about Zurich and its offerings before coming here – Based on that I was expecting a nice visit, but now I can say that I am really impressed. The city seems to have a lot to offer, you can find nice places from small cozy restaurants to re-build industrial neighborhoods. Here are some photos from the first day:
Can’t beat the Brezels.
The original Swiss brand Bally has revamped recently their creative direction, for example the “Bally x Central Saint Martins Shoe Collection” is a nice example.
Late lunch at Militärstrasse in one of the many Italian restaurants.
The cold weather is here. For the last weeks I have dressed more warmly and used only my warmer jackets. These are the nine jackets that I am using at the moment:
3.1 Phillip Lim Parka with Leather Hood and Insert – My favorite jacket this year.
The next jacket will be an original MA-1 bomber.
A while ago I wrote about inspiring Marcelo Buron, today has the legendary fashion PR from London, Mandi Lennard her turn. I think I started to read her blog on Colette’s site about three years ago, and ever since I have spotted Mandi in various other connections – Lately mostly in her Supreme jacket with the Chanel pins & jewelry, and usually with other interesting items starting from ultimate Japanese street fashion brands to Europan high-end brands. For her PR skills and fashion world mastery speaks that she had worked with Kim Jones before he even had graduated from St Martins and that her first customer was Dazed & Confused. Besides her actual fashion job she loves Japanese street wear, graffiti, hip hop, street culture, skateboaring and many other things that interest me as well.
To this post I have gathered Mandi’s bio, an interview and some recent inspirations from her blog “Mandi’s Basement”.
“Mandi Lennard is a Fashion PR and the founder of eponymous PR company Mandi Lennard Publicity. Mandi was born and raised Leeds and went to school in Harrogate. Lennard moved to Paris at 18 to seek work as an interpreter, but instead began working for Benetton and soon moved to London to become a buyer for the company. This led to a buying position at Browns, where she remained for 6 years before settling on a career in PR. In 1998, Lennard set up Mandi Lennard Publicity with a single client, Dazed & Confused magazine. Lennard has been recognised for her role in burgeoning London talent and was instrumental in developing the London club BoomBox, whose latest permutation webzine Ponystep.com is among her current clients. Lennard now focuses more on project and consultancy based work, with clients including Barbie, M.A.C Cosmetics and Oasis (they have worked with a whole host of brands including Burberry, Gap, Nike, Moet et Chandon), and long-standing clients Gareth Pugh and Roksanda Ilincic, both of whom she has worked with since graduation. Lennard also works with LOVE Magazine and has been collaborating with Katie Grand for 10 years. She also represents leading restaurateurs Bistrotheque, with whom she has worked since they opened in 2004.”
Mandi’s Supreme Rug & Lanvin Boots.
Here is an interview with Mandi from 2009 with many interesting thoughts and inspirations:
How do you describe your style?
I’ve always been a bit of a tomboy, so I make an effort with my nails and hair – I like to be quite low key, clothes where I can go unnoticed, but if I’m feeling whizz , I can gee up.
Who are your style icons?
LL Cool J – this iconic pic is my screensaver – Janette Beckman saw it in a magazine and sent me all her books and invited me for tea next time I’m in NYC.
Which person’s wardrobe would you most like to own?
Katie Grand’s got a pretty extensive and significant archive.
Do you have any beauty secrets?
Origins’ pillow mist – it’s lovely and lavendery and sends me to sleep within seconds.
Which beauty treatments do you have?
Alex Brownsell who does X Factor cuts and colours my hair – it’s fun; there’s usually eight of us at once having some colour or cut, in her kitchen in Shoreditch – all her hair stuff is in the pantry. I love products too; Maybelline Great Lash Mascara from Boots.
Do you exercise?
I go running most mornings – really early so I don’t bump into anyone I know – I used to be a long-distance runner as a kid, but was disheartened when I only came 4th in an all-schools Yorkshire race when I was twelve – I was upset that 1st, 2nd and 3rd got a certificate and I didn’t!
Which products do you love?
It changes all the time as I love new and am never sentimental about stuff like fragrances – wearing the same perfume all your life? No thanks – at the moment I love Prada Orange Blossom perfume – I was on the Iris version before that – both are lush.
Which make up do you love?
I love M.A.C because they bring out new stuff all the time – their mineralise skin finish is baked in a clay oven to create metallic sheen finish – and I finally found the perfect shade of blusher; Chanel’s Tweed Rose.
What is your current favourite outfit?
Anything with my Lanvin boots – I’m trying to wear heels as often as possible at the moment – I practice by walking round Hoxton Square on all the cobbles – I’ve been wearing an oversize Vivienne Westwood teddy bear Tee a lot, but really it’s anything clean – everything’s on rotation – I wear stuff to death.
Which item do you turn to in a wardrobe crisis?
Undercover – always – I love the understated nature of the clothing – sometimes I wear the same dress all week – well, I actually have two of the same.
What is the oldest thing in your wardrobe?
A Louis Vuitton monogram raincoat – it’s a classic. I love obvious logo stuff – anything that looks fake – a Constance handbag by Hermes would be nice…
What is the one item of clothing you couldn’t live without?
Sneakers – my faves of the moment are purple and lilac patent Bapesta’s.
Which vintage items do you own?
A Stephen Sprouse frisbee.
Who are your favourite designers?
Neighbourhood, Original Fake, Supreme, W)Taps. I live in Hideout, Michael Kopelman’s Soho store.
What is the most expensive item in your wardrobe?
What is your favourite handbag?
A Barbie by Jeremy Scott clutch I just swiped from the office, and a grey triangular handbag designed by Gareth Pugh.
What are your favourite shoes?
My studded pale pink Converse from Bess in New York.
Do you wear jewellery?
I just had a tag designed by Bea Anjuna in Paris so I’m wearing the silver pendant and also a white gold Katie Hillier bunny pendant with a diamond eye which she gave me as a pressy – I mix up good stuff with tacky finds from Canal Street.
What are your favourite sunglasses?
Big, round and Chanel.
What is your fashion must have this season?
That Marc Jacobs ra ra skirt with the little zips all over it – I would have worn it to The Hacienda; it reminds me of a label in the 80s called PX – I don’t have it but Katie [Grand] was wearing it the other night – the Louis Vuitton tie dye scarf she gave me from the summer 2010 show is permanently clamped to my neck.
What would you save if your house was on fire?
Family stuff – a leaf my nephew gave me that I keep in a shoebox, a Father’s Day card I made my Dad when I was seven.
Who or what has been the greatest influences on your life?
My parents for their creativity, my sisters for keeping me sane, and Margaret Thatcher for making a significant and strong female statement in what was a man’s world growing up.
How did your childhood affect the person you are today?
I was utterly bored, so now I make sure life is busy.
Which famous person is your all time crush?
Jean-Paul Belmondo in À bout de souffle.
What are your eating habits like?
Lunch is blueberry couscous and a carrot juice followed by chopped guava at Market Place in Covent Garden, an espresso Martini in Bistrotheque’s Napoleon Bar at nite, and Elaine’s lemon polenta cake at Dalston Superstore as a pick-me-up if it’s raining.
Mandis I Am Packed, featuring: Prada and Original Fake handbags, Supreme and Daniel Palillo t-shirts, Ann Demeulemeester and Undercover dresses, Chanel jewelry, Givenchy and W)taps hats and many other interesting items..
If you had to have one last meal what would it be?
My mother’s traditional Jewish Friday night dinner – kneidlach (chicken soup with dumplings), then chicken and roast potatoes – and my brother-in-law’s chopped liver to start.
What are your favourite restaurants?
I love Blooms in Golders Green and Bistrotheque in Bethnal Green, and Elaine Chalmer’s food at Dalston Superstore.
What are your secret London addresses?
Maureen Paley’s gallery in Bethnal Green – she reps Banks Violette my favouritest artist ever, ISIS Beauty Clinic in Euston – it’s just good, cheap and local, Cancom Apple Store in High Street Kensington – their waiting time to fix Macs is only a few days and the staff are all amazingly helpful and cool – 5 week’s waiting at Regent Street Mac store at the moment – crazee.
What would you have on your tombstone?
She kept herself busy.
What’s your worst fear?
Anything bad happening to my family.
What’s your philosophy?
Let things unfold, smile…
What are your favourite books/what are you reading at the moment?
I just finished The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shaffer and Annie Barrows – it’s compelling and heartfelt, and focuses on this odd book group in Guernsey during Word War II.
What are your favourite albums/the best albums you last bought?
War Zone by Black Moon is my all time best album. Jurassic 5’s Quality Control I keep going back to, and I like old stuff by Spryo Gyra and Chick Corea – I have an old turntable at home so tend to buy vinyl but haven’t got into buying online yet which I keep meaning to do, but I guess I’d get carried away…
What are your favourite TV shows?
I don’t really watch TV but I love Columbo – the lo fi detective work – they use a telephone directory(!) and 70s fashions, and classic old Soul Train which I watch on YouTube – they’re historic.
What were the last good films you watched?
I don’t think I saw anything that blew my mind like Gummo did – my friend Yi Zhou just shot a cool film short featuring Pharrell Williams which she’s showing at Miami Art Basel next week – it’s a great exploration of illustrating sound visually through the medium of film.
Which magazines do you read?
i-D, Dazed, LOVE, W, Vogue Nippon, Vogue Italia, V, Honeyee – I’m checking out more online though – DazedDigital, Another, The LOVE Blog, Complex, Paper, Purple – I enjoy people’s reactions to imagery coming through – I know what I like, but I find it fascinating to see how others respond – just like with music I like on YouTube, I get off on comments and reactions.
Who are your favourite photographers?
The Hedi Slimane portrait of Robert Pattinson on AnotherMan cover is instantly iconic, and I love the Terry Richardson shots for Supreme’s new book, but Cameron Smith is the one rockin my boat right now.
Who are your favourite models?
Nikki Uberti was always my favourite – the shots of her by Terry Richardson in old Hysteric Glamour campaigns.
What makes you laugh?
What makes you cry?
Who are your heroes?
The people around me who give everything and seeing them succeed – Matthew Stone, Matthew Joseph, Ben Reardon, Gareth Pugh, Gil Goldberg (Backyard), Richard Mortimer (Ponystep), Theo Adams, Roksanda Ilincic, Mel Rickey, Nova Dando, Kim Jones, Carri Mundane, Cathal O’Brien – anyone can realise a dream…
What irritates you?
Not being able to get pink strawberry Kit Kats in the UK.
What’s your biggest indulgence?
What has been your proudest moment so far?
Styling and editing the Hype Section of The Face, and getting the cheque in the post with their logo on it.
Who would you have at your dream dinner party?
Tibor Kalman, Mos Def, Janet Street-Porter, Golda Meir, Ettore Sottsass, Roxanne Shante, Oliviero Toscani, LL Cool J – and Pablo Flack and David Waddington host it in the private dining room at Bistrotheque, and Katie Hillier dresses the space, with draft Prosecco in the courtyard before we eat.
What are medias saying about Mandi:
“Few people are more fashion-ON than blogger genius and PR legend Mandi Lennard, who Grazia last saw in Vuitton bunny ears at 10 Downing Street’s Fashion Party.” -Grazia
“Queen of The Capital; London loves Mandi Lennard” -PR Week
“…the industrious, indomitable powerhouse pr of stellar fashion talent” -SHOWstudio.com
“Clients and contacts know Mandi Lennard as more than a PR – she is a brand protector who aims not just to raise the profile of her young charges, but polices their interests fiercely. she has become the veritable patron saint of fashionable east London, as she was responsible for marketing the area’s super-cool status, and can be thanked for rejuvenating London Fashion Week with her battery of young, fresh talent.” – The Fashion 50, Britain’s movers, shakers and style-makers, The Independent
“…one of the most trusted trend barometers in the industry” -Vogue.com
“Mandi Lennard is one of London’s most “on it” PR’s – when she says something is exciting, people believe her.” -Daily Telegraph
“… the force behind the East End’s fashion movement and blink-and-you’ll-miss-it trends…” -Sunday Times Style
“Mandi Lennard is an East End PR whirlwind” -i-D Magazine